How to Win Elections in Africa provides a comprehensive guide to understanding the key factors that affect the success of elections within and outside Africa using examples from the authors’ frontline role as media consultant during three Presidential elections in Nigeria and Ghana.
It also draws parallels with global seismic events, especially the epochal win of Donald J. Trump in America and the 2016 Brexit vote.
Democracy involves the process of changing custodians of power from time to time in order to maintain a useful equilibrium of performance and accountability. But the post-colonial narrative in most African countries has been one of strongmen and power brokers entrenching themselves deeply across the crucial levels of society. The past few years have however seen citizens become more aware, and some revolt against these systems.
How To Win Elections in Africa explores how citizens, through elections can uproot the power structures. Using examples from within and outside Africa, this book examines the past and present to map a future where the political playing field is level and citizens can rewrite existing narratives. Politicians have been handed their notice and this book, How To Win Elections in Africa seeks to let the reader know its not business as usual.