Buy Beyond the Idea| Vijay Govindaranjan and Chris Timble| Bookstomydoor
Vijay Govindarajan and Chris Trimble in Beyond the Idea distill more than a decade of research and insight into a practical, accessible, listen-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders, and teams.
By offering specific action steps, Beyond the Idea extends the elegant conceptual insights from How Stella Saved the Farm, Govindarajan and Trimble’s parable.
Beyond the Idea shows exactly how to:
Build a team with a very particular structure, one that makes it possible to simultaneously build something new and sustain what exists
Manage any innovation initiative as a disciplined experiment
Implement three distinct models for moving from ideas to action
Beyond the Idea is an essential book for any business that recognizes that innovation always has been, and always will be, the key to long term growth and vitality.